Campaign Spring Summer 2017
The collection for SS 2017 was inspired by the paintings of Renaissance painter Sandra Botticelli. The collection is romantic, feminine, flamboyant, designed for anyone who enjoys the feminine and romantic clothing. In this collection are represented pastel colors, with mandatory black and white. Painters are overlapping floral motifs, stylized to accentuate the femininity and beauty of silk fabrics, with several selected characters from Botticelli's paintings. The whole collection is made of the finest luxury materials.
The photos for the campaign and the set on which photographs are taken are designed as an extension to the collection's own ideas, inspired by Botticelli's "Spring Allegory" and "Birth of Venus". The photographs were taken in the National Gallery of Bosnia and Herzegovina, with the wish to remind the viewer of the humanist ideas of the Renaissance period that paintings, motifs and landscapes from Botticelli's works came out of the frame and the surface of the painting and revived in clothing and in the modern gallery space. Just as the spring of each year is born again and just as Botticelli's "Primaveri" nymph Chloris transforms into Flora, spring vegetation emerged from the walls of the gallery, and the spring and all that it symbolizes is born again in the space of a modern gallery and modern times.
Collection spring / summer 2017
Styling and concept of visual identity campaign TEA ZUBOVIĆ, ZLATA ZUBOVIĆ, ADELA BIŠĆEVIĆ
Photo by EDVIN KALIĆ
Models LEJLA MUMINOVIĆ, LARA SUTOVIĆ, JOVANA GUROVIĆ, MERIMA DARMAN
Jewelry ZLATARNA CELJE
Make-up MAJA KORISTOVIĆ-TALOVIĆ
Hair ANTE VUKOJEVIĆ
Location NATIONAL GALLERY OF BOSNIA AND HERZEGOVINA